Closed tender

The Provision of Digital Marketing Services

Details

Value
£400,000
Topic
Marketing services
Published
31 March 2023
Submission
29 February 2024

Tender description

The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas. Lot 1: The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas. Lot 1: The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.

Timeline

  1. Completed: Tender published31 March 2023
    Current notice
  2. Completed: Submission date29 February 2024

About the buyer

City of Glasgow College is a Glasgow college that buys as a higher and further education organisation. The procurement service sits within the Finance Department. Membership of Advanced Procurement for Universities and Colleges (APUC) gives access to national higher and further education contracts. Scottish Public Sector contracts set up by Scottish Procurement are also open to the college. The Procurement Reform (Scotland) Act 2014 requires publication of procurement strategies and annual reports.

Over the past 5 years, most of City of Glasgow College's contract awards have been in hotel, catering and retail, education and training and medical equipment and pharmaceuticals.

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Decision makers

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