MCA Sponsorship - Float to Live Campaign 23/24
Details
- Supplier(s)
- The Royal National Lifeboat Institution
- Value
- £47,500
- Duration
- 1 year
- Topic
- Marketing services
- Published
- 31 March 2023
- Source
- uk:contracts_finder
Tender description
The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn. Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast. MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.
Timeline
- Completed: Award published31 March 2023Current notice
- Completed: Award date3 April 2023
- Completed: Contract expiry date2 April 2024
About the buyer
The Maritime and Coastguard Agency is an executive agency of the Department for Transport, and buys as a central government agency for maritime and coastal search and rescue. Crown Commercial Service frameworks are used where they fit the agency's needs. Specialist maritime technical and scientific services are sourced through dedicated frameworks instead. The Procurement Team sits within Commercial and Programmes at the agency's Southampton headquarters.
Over the past 5 years, most of Maritime and Coastguard Agency's contract awards have been in business services, IT services and software and information systems.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@maritime-and-coastguard-agency.gov |
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