Expired contract

MCA Sponsorship - Float to Live Campaign 23/24

Details

Buyer: Maritime and Coastguard Agency
Supplier(s): The Royal National Lifeboat Institution
Value: £47,500
Duration: 1 year
Topic: Marketing services
Published: 31 March 2023
Source: uk:contracts_finder

Tender description

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn. Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast. MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

Timeline

Completed: Award published31 March 2023
Current notice
Completed: Award date3 April 2023
Completed: Contract expiry date2 April 2024

About the buyer

The Maritime and Coastguard Agency is an executive agency of the Department for Transport, and buys as a central government agency for maritime and coastal search and rescue. Procurement follows the Department for Transport's process, using the Jaggaer portal for tender documents and bids. Smaller opportunities are advertised on Contracts Finder, with larger ones moving to Find a Tender. Crown Commercial Service frameworks are used where they fit the agency's needs. Specialist maritime technical and scientific services are sourced through dedicated frameworks instead. The Procurement Team sits within Commercial and Programmes at the agency's Southampton headquarters.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Maritime and Coastguard Agency's contract awards have been in business services, IT services and software and information systems.

Relevant CPV codes

79342000 · Marketing services

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov
Commercial Director	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov
Procurement Manager	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov
Category Lead	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov
Senior Buyer	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov
Contracts Manager	+44 •••• ••••••	••••••••@maritime-and-coastguard-agency.gov