Expired contract

BTA1777 - Travmedia subscription and International Media Marketplace (IMM) attendance

Details

Supplier(s)
TRAVMEDIA (UK) LIMITED
Value
£40,498
Duration
3 years
Topic
Event services
Published
19 October 2022

Tender description

International marketplace (IMM) attendance. Travmedia subscription to use Travmedia's UK Platform Alerts to support earned England PR objectives. Travmedia UK's Platform allows us to reach and connect with a highly targeted network of travel industry media specialists, enabling the team to support England's regions and industry through having access to specific media enquiry alerts from national media covering consumer travel stories. Competition is absent for technical reasons as no other platform is able to provide this tailored service. Competition is absent for technical reasons as Travmedia UK runs the only major travel media and influencer networking event (IMM) of its size and scale in the UK market, which provides a unique, key annual networking opportunity for VE. It is an opportunity to meet with top tier media to influence the England narrative; build relationships and contacts with regional partners and engage with industry. The individual elements of spend with Travmedia UK are low price but yield high value return on investment against PR objectives.

Timeline

  1. Completed: Award date14 October 2022
  2. Completed: Award published19 October 2022
    Current notice
  3. Completed: Contract expiry date13 October 2025

About the buyer

VisitBritain buys as a central government agency and publishes its upcoming spend in a Commercial Pipeline. Public frameworks, including Government Commercial Agency ones, are used where they cover a need. Call-offs have used the Research and Insights dynamic purchasing system and G-Cloud 14. A Contract Management Framework covers contracts after award. Above-threshold contracts are categorised by risk and value, each with an assigned owner and manager.

No preferred supplier list is kept.

Over the past 5 years, most of VisitBritain's contract awards have been in business services, IT services and research and development.

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