Expired contract

Supply of Search Engine Optimisation Services

Details

Buyer: Department for Environment, Food & Rural Affairs (DEFRA)
Supplier(s): Liberty Marketing Ltd
Value: £200,000
Duration: 4 years
Topic: Web search engine providers
Published: 20 January 2022
Source: uk:contracts_finder

Tender description

AWARDED - AHDB is wanting to procure procuring a supplier to work as a partner with the in-house Digital Content team to support across AHDB's requirements for search engine optimisation (SEO) and search engine marketing (SEM) activity. The scope of the contract will make the supplier the sole SEO and SEM partner for all AHDB sectors. A comprehensive list of projects is yet to be defined. The successful supplier will work with different teams and websites across AHDB as required, providing guidance on current best practice and support for projects through the following: - SEO strategy development - Analysis of current websites, identifying both on and off-site SEO opportunities - Keyword research to identify trends/opportunities - Creation of quality, engaging content for different audiences i.e. consumers, levy payers, students, advisers, key stakeholders (blog posts, campaigns, social media ) - Reviewing content for SEO activity - Identifying opportunities through competitive research analysis - Strategic planning and creation of PPC ad campaigns to meet varied objectives across AHDB functions The contract is for 2 years with the option to extend for a further 2 periods of 12 months each.

Timeline

Completed: Award date17 December 2021
Completed: Award published20 January 2022
Current notice
Completed: Contract expiry date13 January 2026

About the buyer

The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. Suppliers register on the DEFRA eCommercial website, Atamis, to compete for contract opportunities across the department. Larger opportunities are advertised through the Find a Tender service under the Procurement Act 2023, in force since February 2025. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.

Relevant CPV codes

72414000 · Web search engine providers

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Commercial Director	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Procurement Manager	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Category Lead	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Senior Buyer	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov
Contracts Manager	+44 •••• ••••••	••••••••@department-for-environment-food-rural-affairs-defra.gov