Direct marketing services

Tender description

The University of Leeds has appointed a supplier to provide fundraising services to support its Footsteps Fund regular giving programme. This tender is closed. The University of Leeds has appointed a supplier to provide fundraising services to support its Footsteps Fund regular giving programme. The University has an active alumni base of over 260 000. Since 2004, the footstep fund generated around 6 000 000 GBP from around 15 000 alumni donors. The Footsteps Fund is the vehicle for low to mid-level giving to the University’s Making a World of Difference Campaign (which is on target to raise 100 000 000 GBP by 2020), generating c.10 % of the overall total, but more than 95 % of the donors. Last year the Footsteps Fund raised over 620 000 GBP via direct mail, telephone appeals, crowdfunding and leadership giving. As the programme matures we are coming to the end of a period of rapid growth and are reviewing and consolidating our activity. In particular we are exploring how we strengthen our retention strategies, better integrate channels and develop a separate acquisition strategy. The successful agency will have experience of producing successful multi-channel fundraising appeals that retain, develop and acquire new donors and meet income targets. The successful agency will provide fundraising creative services and manage associated data, print production and postage services relationships and processes — including briefing suppliers, managing timescales, and coordinating proofs, etc. They will provide some targeting advice, especially for acquisition mailings. Furthermore they will share our vision, challenge and question us, make suggestions and work together with us to make the programme fulfil its potential both for the University and our alumni community. The initial contract term will be 2 years with options to extend for a further 3 years subject to annual review. This tender is closed.