Advertising and marketing services

Tender description

United Utilities have appointed a number of external agencies to ensure we communicate effectively to our customers and the general public across the North West of England, and nationally to stakeholders. To help us do this, we need to be able to call on these agencies to provide a wide range of communication skills, services and knowledge. To achieve this united utilities have scoped out 7 lots. Suppliers must be able to deliver on a wide range of event-related services including all project planning, event production, technical services, stand production, venue sourcing, and provision of on-site resource to manage and co-ordinate events. All media buying and planning on and off line. This will include translating communication strategy into detailed media recommendations, building audience models using client and industry data and using data and analytics to justify channel recommendations and investment decisions. Agencies must be capable of providing the full breadth of public relations services including message definition across relevant campaigns, audience insight, on and off line activities, and media release writing, distribution and follow-up to increase take-up of messages across targeted media. Agencies to be able to provide all creative development, delivery and management across all media channels. This will include developing design concepts around campaign propositions, prepare all on and off line creative and print management. Agencies who specialise in digital marketing and social media and can demonstrate expertise in campaign development, channel planning, creative development, delivery and measurement across all digital channels. Printers must have the ability to print on a wide range of materials and sizes, offer advice on suitable paper stocks to meet any environmental requirements, and manage delivery and fulfilment/posting if required. Agencies must to be able to deliver across the range of video production services including script writing and development, story boarding, film production, motion graphics/animation, casting, location sourcing, subtitles and signing (if required).