Market Research Tenders and Contracts

See open market research tenders and awarded contracts for the UK public sector. Over 230 market research tenders and contracts were published in the last 12 months, and over 60 market research contracts are due to expire in the next year.

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Frequently asked questions

Frequently asked questions about market research services, market research agency, market research company, market research provider, market research and consultancy, opinion polling, market research tenders, market research contracts, resident survey, citizen survey, perception survey, satisfaction survey, qualitative research, omnibus survey in the UK public sector.

  • What does a market research tender usually involve?

    Market research tenders cover resident and tenant satisfaction surveys, visitor and tourism impact studies, opinion polling on public policy, mystery shopping audits and standing panels for tracking sentiment over time. Buyers range from communications regulators to local authorities and health bodies.

  • Where are market research contracts advertised?

    Stotles brings together market research tenders and contracts from 100+ portals into one search, so you do not have to check each portal separately, and you can set alerts for new opportunities across the UK and Ireland.

    If you want to search the government portals directly, Find a Tender carries higher-value contracts across the UK and Contracts Finder carries lower-value contracts in England. Public Contracts Scotland, Sell2Wales and eTendersNI cover Scotland, Wales and Northern Ireland, Ireland's eTenders covers Irish public bodies, and many councils, NHS bodies and housing associations publish on their own e-tendering portals such as ProContract. Much market research is called off from frameworks, so some opportunities reach only agencies already on them.

  • How do you win market research contracts?

    Market research tenders are scored on research design and methodology, sampling, analysis and reporting, the team's experience and price. Buyers value evidence of similar resident, customer or stakeholder research, and many call off from research frameworks.

  • What do you need to bid for market research contracts?

    Research involving the public must handle personal data in line with UK data protection law, and buyers often expect work to follow the Market Research Society code of conduct. Tenders usually set minimum insurance cover, check financial standing and ask for evidence of similar research at selection stage. Under the Procurement Act 2023, suppliers can be excluded for certain criminal convictions, insolvency or failure to pay tax.

  • What frameworks are used for market research procurement in the UK?

    Several standing frameworks cover this work. Ofcom runs a dedicated Market Research Framework, the Office for Students has a Framework for Polling and Opinion Research Services split by audience, and the Scottish Government's Marketing Services Framework Agreement carries its own Market Research Services lot. Buyers also run standalone tenders outside these frameworks for one-off studies.

  • How is market research work bought, and who buys it?

    Market research work mostly sits on standing frameworks, including the Crown Commercial Service research and insights dynamic purchasing system and the Scottish Government marketing services framework, rather than one-off tenders, and larger programmes run as multi-year call-offs. Regulators, central government departments, local authorities, combined authorities, housing associations and Irish agencies are the buyers.

  • How do I find market research contracts before they are formally tendered?

    Read corporate strategies, service reviews, commissioning plans and expiry dates for existing contracts, which show market research work coming due ahead of a notice. On Stotles you can track those signals and the buyers behind them, then follow a notice from pre-tender through to award.

  • What CPV codes cover market research procurement?

    Market research notices carry 79310000 (Market research services) and the broader 79300000 (Market and economic research; polling and statistics).

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