What kinds of marketing contracts do public bodies buy?

Most fall into digital marketing, marketing and advertising services, or marketing agency retainers, plus one-off campaign delivery contracts. Buyers include local councils, universities, NHS bodies, housing associations and transport operators, and a good number of the larger contracts are multi-lot frameworks covering creative, media buying and PR together rather than a single discipline.

What CPV codes cover marketing procurement?

Marketing notices carry 79342000 (Marketing services), 79340000 (Advertising and marketing services) and 79413000 (Marketing management consultancy services).

Are marketing contracts usually awarded through frameworks?

Frequently. Standing marketing services frameworks are common at national and regional level, and many councils and universities run their own multi-lot arrangements covering creative, digital and media buying together.

How much public sector marketing procurement does Stotles track?

Marketing is one of the larger categories on the platform, with the balance tilted towards awarded contracts rather than fresh open competitions, since so much of the work runs through standing frameworks.

Which frameworks are used to buy marketing services in the UK public sector?

The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment. Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.

How do I find marketing contracts before they are formally tendered?

Read communications strategies, campaign calendars, event programmes and framework renewal dates, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the communications teams behind them, then follow a notice from pre-tender through to award.

Marketing Tenders and Contracts

See open marketing tenders and awarded contracts for the UK public sector.

Marketing procurement covers digital marketing, advertising and marketing agency retainers, and campaign delivery such as public health and funding campaigns. Student recruitment advertising with paid social and media buying, brand strategy commissions, and property marketing such as marketing suites and show homes also come up.

Large contracts are often multi-lot frameworks bundling creative, digital and media buying. Much of the agency work is called off from the Crown Commercial Service communications marketplace dynamic purchasing system and the ESPO advertising solutions framework. Councils, colleges and universities, NHS bodies, housing associations and utilities are the buyers of marketing.

6,017 results

Expired contract, expired 18 March 2016Published 7 July 2015
AE Contact Data
Department For Work and Pensions (DWP)Supplier(s) Experian Ltd, IFF ResarchData supply servicesAwarded 13 March 2015
£16,000
Stale Pre-tender, closed 30 July 2015Published 1 July 2015
Fundraising and Marketing Services
British Red CrossSales, marketing and business intelligence software development services
£2,050,000
Expired contract, expired 24 June 2016Published 24 June 2015
Strategic Marketing Plan for the NBMC
Centre for Process InnovationSupplier(s) Market Edge Consulting Ltd Market research servicesAwarded 22 June 2015
£60,608
Expired contract, expired 8 October 2020Published 15 June 2015
Self-Service Equipment to Merton Library and Heritage Services
London Borough of MertonSupplier(s) 3M UNITED KINGDOM PUBLIC LIMITED COMPANYLibrary furnitureAwarded 24 September 2015
Value not stated
Closed tender, closed 14 July 2015Published 11 June 2015
CONTRACT FOR FOR THE MANAGEMENT OF ROUNDABOUT ADVERTISING
Gateshead CouncilBusiness services: law, marketing, consulting, recruitment, printing and security
£30,000
Closed tender, closed 22 June 2015Published 9 June 2015
Recruitment Search & Selection Services
High Speed Two (HS2) LtdRecruitment services
£10,000
Expired contract, expired 26 June 2015Published 8 June 2015
Delivery of Hands-on Workshop - Digital Marketing
Aston UniversitySupplier(s) Hemsley Fraser Group LtdTraining servicesAwarded 17 May 2015
£2,000
Expired contract, expired 31 March 2016Published 5 June 2015
Technical design service to replace the Corporate Network Digital Infrastructure
Maritime and Coastguard AgencySupplier(s) Morson InternationalIT services: consulting, software development, Internet and supportAwarded 1 June 2015
£132,000
Expired contract, expired 31 August 2016Published 1 June 2015
Contract for the provision of an Integrated Marketing Service for Somerset?s Inward Investment brand
Somerset CouncilSupplier(s) The AgencyMarketing servicesAwarded 27 April 2015
Value not stated
Expired contract, expired 14 May 2016Published 27 May 2015
Estate Consultancy/Marketing Services for Disposal of Land/Buildings at
Avon Fire and Rescue ServiceSupplier(s) Lambeth Smith HamptonReal estate servicesAwarded 27 May 2015
£35,000
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Expired contract, expired 8 November 2015Published 22 May 2015
FRAMEWORK AGREEMENT FOR THE PROVISION OF RECRUITMENT MARKETING SERVICES 2013 - 2015
Department For Work and Pensions (DWP)Supplier(s) PENNA PLCResearch and development services and related consultancy servicesAwarded 2 September 2014
£250,000
Expired contract, expired 30 June 2016Published 21 May 2015
Consultancy to design and implement a marketing compaign for Ashford Kent
Ashford Borough CouncilSupplier(s) Pillory Barn Design LimitedResearch and development services and related consultancy servicesAwarded 10 September 2015
£120,000
Closed tender, closed 28 May 2015Published 14 May 2015
Mental Wellbeing campaign- Cheshire & Merseyside
Wirral Metropolitan Borough CouncilHealth and social work services
£30,000
Closed tender, closed 9 June 2015Published 11 May 2015
Property Sales and Marketing Agent
London Borough of EalingBuilding rental or sale services
£92,500
Stale Pre-tender, closed 23 February 2018Published 8 May 2015
Bidders Information Event - 31st May 2015
Bristol City CouncilEvent services
Value not stated
Expired contract, expired 9 April 2017Published 30 April 2015
LCCITS140044 Social Media Management Tool
Leeds City CouncilSupplier(s) Crowd Technologies LtdSoftware-related servicesAwarded 7 April 2015
Value not stated
Closed tender, closed 8 May 2015Published 24 April 2015
Request for Quotation - Legacy Marketing Campaign
Sheffield City CouncilMarketing services
Value not stated
Expired contract, expired 30 September 2018Published 22 April 2015
Smokefree Hull Service
Kingston upon Hull City CouncilSupplier(s) City Health Care Partnership CICHealth and social work servicesAwarded 16 July 2015
Value not stated
Expired contract, expired 30 June 2015Published 9 April 2015
UPDATED: Consultancy Business Support: Creative Marketing - Tender for ERDF X03120PR
University of ChesterSupplier(s) Zircom LtdMarketing management consultancy servicesAwarded 14 May 2015
£30,000
Closed tender, closed 20 April 2015Published 2 April 2015
CTP724 Design and Delivery of Public Health Portion Control Campaign
Derbyshire County CouncilDesign consultancy services
£47,500

Frequently asked questions

Frequently asked questions about digital marketing, marketing services, marketing and advertising, marketing agency, marketing campaign, marketing communications, social media marketing, brand strategy in the UK public sector.

What kinds of marketing contracts do public bodies buy?
Most fall into digital marketing, marketing and advertising services, or marketing agency retainers, plus one-off campaign delivery contracts. Buyers include local councils, universities, NHS bodies, housing associations and transport operators, and a good number of the larger contracts are multi-lot frameworks covering creative, media buying and PR together rather than a single discipline.
What CPV codes cover marketing procurement?
Marketing notices carry 79342000 (Marketing services), 79340000 (Advertising and marketing services) and 79413000 (Marketing management consultancy services).
Are marketing contracts usually awarded through frameworks?
Frequently. Standing marketing services frameworks are common at national and regional level, and many councils and universities run their own multi-lot arrangements covering creative, digital and media buying together.
How much public sector marketing procurement does Stotles track?
Marketing is one of the larger categories on the platform, with the balance tilted towards awarded contracts rather than fresh open competitions, since so much of the work runs through standing frameworks.
Which frameworks are used to buy marketing services in the UK public sector?
The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment.
Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.
How do I find marketing contracts before they are formally tendered?
Read communications strategies, campaign calendars, event programmes and framework renewal dates, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the communications teams behind them, then follow a notice from pre-tender through to award.

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AE Contact Data

Fundraising and Marketing Services

Strategic Marketing Plan for the NBMC

Self-Service Equipment to Merton Library and Heritage Services

CONTRACT FOR FOR THE MANAGEMENT OF ROUNDABOUT ADVERTISING

Recruitment Search & Selection Services

Delivery of Hands-on Workshop - Digital Marketing

Technical design service to replace the Corporate Network Digital Infrastructure

Contract for the provision of an Integrated Marketing Service for Somerset?s Inward Investment brand

Estate Consultancy/Marketing Services for Disposal of Land/Buildings at

FRAMEWORK AGREEMENT FOR THE PROVISION OF RECRUITMENT MARKETING SERVICES 2013 - 2015

Consultancy to design and implement a marketing compaign for Ashford Kent

Mental Wellbeing campaign- Cheshire & Merseyside

Property Sales and Marketing Agent

Bidders Information Event - 31st May 2015

LCCITS140044 Social Media Management Tool

Request for Quotation - Legacy Marketing Campaign

Smokefree Hull Service

UPDATED: Consultancy Business Support: Creative Marketing - Tender for ERDF X03120PR

CTP724 Design and Delivery of Public Health Portion Control Campaign

Related topics

Frequently asked questions

Win more Marketing Tenders and Contracts contracts with Stotles