What kinds of marketing contracts do public bodies buy?

Most fall into digital marketing, marketing and advertising services, or marketing agency retainers, plus one-off campaign delivery contracts. Buyers include local councils, universities, NHS bodies, housing associations and transport operators, and a good number of the larger contracts are multi-lot frameworks covering creative, media buying and PR together rather than a single discipline.

What CPV codes cover marketing procurement?

Marketing notices carry 79342000 (Marketing services), 79340000 (Advertising and marketing services) and 79413000 (Marketing management consultancy services).

Are marketing contracts usually awarded through frameworks?

Frequently. Standing marketing services frameworks are common at national and regional level, and many councils and universities run their own multi-lot arrangements covering creative, digital and media buying together.

How much public sector marketing procurement does Stotles track?

Marketing is one of the larger categories on the platform, with the balance tilted towards awarded contracts rather than fresh open competitions, since so much of the work runs through standing frameworks.

Which frameworks are used to buy marketing services in the UK public sector?

The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment. Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.

How do I find marketing contracts before they are formally tendered?

Read communications strategies, campaign calendars, event programmes and framework renewal dates, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the communications teams behind them, then follow a notice from pre-tender through to award.

Marketing Tenders and Contracts

See open marketing tenders and awarded contracts for the UK public sector.

Marketing procurement covers digital marketing, advertising and marketing agency retainers, and campaign delivery such as public health and funding campaigns. Student recruitment advertising with paid social and media buying, brand strategy commissions, and property marketing such as marketing suites and show homes also come up.

Large contracts are often multi-lot frameworks bundling creative, digital and media buying. Much of the agency work is called off from the Crown Commercial Service communications marketplace dynamic purchasing system and the ESPO advertising solutions framework. Councils, colleges and universities, NHS bodies, housing associations and utilities are the buyers of marketing.

6,017 results

Closed tender, closed 24 November 2015Published 10 November 2015
SS15 91 Smokefree Marketing Campaign Kent
Kent County Council
£130,000
Expired contract, expired 31 December 2024Published 9 November 2015
Superfast Berkshire - Phase 2
West Berkshire CouncilSupplier(s) Gigaclear PLCInstallation of cable infrastructureAwarded 29 July 2015
£3,734,000
Closed tender, closed 19 November 2015Published 6 November 2015
Campaign Marketing - Prevention
West Midlands Fire and Rescue AuthorityAdvertising campaign services
£30,000
Expired contract, expired 9 April 2016Published 30 October 2015
Marketing Communications Creative and Delivery Services
National Savings and InvestmentsSupplier(s) Inferno LimitedAdvertising and marketing servicesAwarded 10 April 2014
£1,464,640
Expired contract, expired 17 September 2025Published 14 October 2015
Waste Management Services 2015
North Yorkshire CouncilSupplier(s) Yorwaste LtdSewage, refuse, cleaning and environmental servicesAwarded 18 September 2015
Value not stated
Expired contract, expired 30 June 2018Published 12 October 2015
Membership Fulfilment & Distribution
English HeritageSupplier(s) Sterling Press Limited (Lot 2)Advertising and marketing servicesAwarded 19 May 2015
£396,772
Expired contract, expired 24 September 2015Published 12 October 2015
Marketing campaign
University of HullSupplier(s) Net Natives OnlineBusiness services: law, marketing, consulting, recruitment, printing and securityAwarded 24 September 2015
£25,000
Expired contract, expired 10 September 2016Published 6 October 2015
Strategic Consultancy
The British Broadcasting Corporation (BBC)Supplier(s) Incorporated London Ltd.Business and management consultancy and related servicesAwarded 11 September 2015
Value not stated
Closed tender, closed 2 November 2015Published 5 October 2015
TC014/MB - New Smithfield Market Cleaning
Manchester City CouncilBuilding-cleaning services
£400,000
Awarded contractPublished 2 October 2015
Scala Developer- 2
Her Majesty’s Passport Office (HMPO)Supplier(s) Marvell ConsultingAwarded 2 October 2015
£308,000
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Awarded contractPublished 29 September 2015
Establishment of a framework agreement for the design and implementation of a national communications plan for the Local Enterprise Offices
Enterprise IrelandBusiness and management consultancy and related services
Value not stated
Closed tender, closed 12 October 2015Published 28 September 2015
Development of a Local Five Ways to Well - Being Mass Marketing Campaign (PH0095).
Sandwell Metropolitan Borough CouncilHealth and social work services
Value not stated
Closed tender, closed 27 October 2015Published 24 September 2015
Integrated Marketing Agency Services
University of ReadingPrinting services
£5,000,000
Closed tender, closed 30 October 2015Published 23 September 2015
SS14 101 Creative Services Framework
Kent County CouncilFilm equipment
£2,025,000
Expired contract, expired 19 July 2018Published 17 September 2015
Communications Media Planning
Department for Transport (DFT)Supplier(s) CaratIT services: consulting, software development, Internet and supportAwarded 22 July 2015
£300,000
Expired contract, expired 17 September 2025Published 17 September 2015
Waste Management Services 2015
North Yorkshire CouncilSupplier(s) Yorwaste LtdAwarded 17 September 2015
£187,500,000
Expired contract, expired 14 September 2016Published 9 September 2015
Insight Team SQL Data Warehouse
Staffordshire County CouncilSupplier(s) Risual LtdInformation systems and serversAwarded 17 August 2015
£66,949
Expired contract, expired 23 November 2017Published 9 September 2015
15-PSCR-1164 Civil Service Work Experience Programme
HM Revenue & Customs (HMRC)Supplier(s) Believe in Young PeopleRecruitment servicesAwarded 24 November 2015
£200,000
Expired contract, expired 28 June 2017Published 7 September 2015
Provision of a Direct Engagement model for Non permanent workers including, but not limited to Medical Locums
Taunton and Somerset NHS Foundation TrustSupplier(s) Brookson Healthcare LLPSupply services of personnel including temporary staffAwarded 29 June 2015
£56,000
Expired contract, expired 15 April 2018Published 3 September 2015
Marketing Communications Channel Strategy and Planning Services
National Savings and InvestmentsSupplier(s) MediaCom UK LimitedAdvertising and marketing servicesAwarded 11 April 2014
£218,400

Frequently asked questions

Frequently asked questions about digital marketing, marketing services, marketing and advertising, marketing agency, marketing campaign, marketing communications, social media marketing, brand strategy in the UK public sector.

What kinds of marketing contracts do public bodies buy?
Most fall into digital marketing, marketing and advertising services, or marketing agency retainers, plus one-off campaign delivery contracts. Buyers include local councils, universities, NHS bodies, housing associations and transport operators, and a good number of the larger contracts are multi-lot frameworks covering creative, media buying and PR together rather than a single discipline.
What CPV codes cover marketing procurement?
Marketing notices carry 79342000 (Marketing services), 79340000 (Advertising and marketing services) and 79413000 (Marketing management consultancy services).
Are marketing contracts usually awarded through frameworks?
Frequently. Standing marketing services frameworks are common at national and regional level, and many councils and universities run their own multi-lot arrangements covering creative, digital and media buying together.
How much public sector marketing procurement does Stotles track?
Marketing is one of the larger categories on the platform, with the balance tilted towards awarded contracts rather than fresh open competitions, since so much of the work runs through standing frameworks.
Which frameworks are used to buy marketing services in the UK public sector?
The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment.
Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.
How do I find marketing contracts before they are formally tendered?
Read communications strategies, campaign calendars, event programmes and framework renewal dates, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the communications teams behind them, then follow a notice from pre-tender through to award.

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SS15 91 Smokefree Marketing Campaign Kent

Superfast Berkshire - Phase 2

Campaign Marketing - Prevention

Marketing Communications Creative and Delivery Services

Waste Management Services 2015

Membership Fulfilment & Distribution

Marketing campaign

Strategic Consultancy

TC014/MB - New Smithfield Market Cleaning

Scala Developer- 2

Establishment of a framework agreement for the design and implementation of a national communications plan for the Local Enterprise Offices

Development of a Local Five Ways to Well - Being Mass Marketing Campaign (PH0095).

Integrated Marketing Agency Services

SS14 101 Creative Services Framework

Communications Media Planning

Waste Management Services 2015

Insight Team SQL Data Warehouse

15-PSCR-1164 Civil Service Work Experience Programme

Provision of a Direct Engagement model for Non permanent workers including, but not limited to Medical Locums

Marketing Communications Channel Strategy and Planning Services

Related topics

Frequently asked questions

Win more Marketing Tenders and Contracts contracts with Stotles