Marketing Tenders and Contracts

Marketing procurement covers digital marketing and media planning and buying, tourism and destination campaigns, public health and behaviour change campaigns, and integrated marketing and communications agencies. Branding, social media management, and marketing for property and economic development also come up.

Stotles brings together marketing tenders and contracts from 100+ portals into one search, so you do not have to check each portal separately, and you can set alerts for new opportunities across the UK and Ireland.

If you want to search the government portals directly, Find a Tender carries higher-value contracts across the UK and Contracts Finder carries lower-value contracts in England. Public Contracts Scotland, Sell2Wales and eTendersNI cover Scotland, Wales and Northern Ireland, Ireland's eTenders covers Irish public bodies, and many councils, NHS bodies and housing associations publish on their own e-tendering portals such as ProContract. Some marketing work is called off from frameworks, so those opportunities reach only agencies already on them.

Public sector marketing tenders score the campaign approach, creative and strategic thinking, relevant case studies and how results will be measured and reported, alongside price. Larger buyers split work into lots such as strategy, creative and media buying, and some call off from frameworks, so a place on the right framework opens up work that is never advertised openly.

Marketing tenders set minimum insurance cover, check financial standing and ask for case studies of similar campaigns at selection stage, and campaigns using personal data must meet data protection law. Under the Procurement Act 2023, suppliers can be excluded for certain criminal convictions, insolvency or failure to pay tax.

The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment.

Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.

Councils, combined authorities, tourism bodies and national park authorities, transport bodies, enterprise agencies, and universities and colleges are the regular buyers of marketing services.

Public sector marketing contracts usually run for one to three years, with single campaigns let for a season or a year and agency roster contracts running longer.

Read tourism and economic development strategies, campaign calendars and preliminary market engagement notices, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the buyers behind them, then follow a notice from pre-tender through to award.

The core codes are 79340000 (Advertising and marketing services) and 79342000 (Marketing services), alongside 79413000 (Marketing management consultancy services), 79341000 (Advertising services) and 79416000 (Public relations services).