Awarded contract

Influencer Marketing and Social Media Management

Details

Buyer
YPO
Supplier(s)
Sprout Social Inc
Duration
2 years
Topic
License management software package
Published
23 February 2026

Tender description

Marketing tool that could combine publishing, engagement, reporting, social listening and influencer management in one place. The aim is to reduce the number of systems YPO use, improve reporting accuracy, and support evidence-based decision making through better analytics and insight, while saving time in the team to maximise efficiency. ## Contract award

Timeline

  1. Completed: Award published23 February 2026
    Current notice
  2. Completed: Award date23 February 2026
  3. Next: Contract expiry date9 December 2027in 13 months

About the buyer

YPO is a purchasing organisation owned and governed by a consortium of thirteen local authorities across Yorkshire and North West England. A joint committee of member councils oversees its work, meeting on a set timetable. Competitions span categories from ICT and energy to facilities, food and catering, and construction. Surpluses return to member authorities and customers instead of outside shareholders, since YPO is self-funded.

Over the past 5 years, most of YPO's contract awards have been in software and information systems, financial and insurance services and business services.

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Decision makers

Connect with the people behind this procurement.

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