Awarded contract

Marketing Services

Details

Value
£24,800,000
Duration
4 years
Topic
Marketing services
Published
22 October 2026

Tender description

Transport for Wales (TfW) has procured a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation ## Contract award Title: Marketing Services - Lot 1 Lots: - Lot 1: Digital and Performance Marketing ## Contract award Title: Marketing Services - Lot 2 Lots: - Lot 2: Marketing Effectiveness and Evaluation ## Contract award Title: Marketing Services - Lot 3 Lots: - Lot 3: Creative and Advertising Campaigns ## Contract award Title: Marketing Services - Lot 4 Lots: - Lot 4: Events, Experimental and Brand Activation

Timeline

  1. Completed: Award published22 October 2026
    Current notice
  2. Completed: Award date22 October 2026
  3. Next: Contract expiry date26 November 2030in 4 years

About the buyer

Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team.

Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come.

Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.

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Decision makers

Connect with the people behind this procurement.

Contact nameJob titlePhone numberWork email
Head of Procurement+44 •••• ••••••
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Procurement Manager+44 •••• ••••••
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