Awarded contract

TfL 96033 - Transport for London Brand Licensing and Development

Details

Supplier(s)
International Management Group (UK) Limited
Value
£4,727,502
Duration
5 years
Topic
Marketing management consultancy services
Published
12 August 2025

Tender description

This is a service concession contract. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.

Timeline

  1. Completed: Award date31 March 2023
  2. Completed: Award published12 August 2025
    Current notice
  3. Next: Contract expiry date31 March 2028in 18 months

About the buyer

Transport for London operates the capital's transport network for the Mayor of London, and buys as a local government organisation on behalf of TfL, the Greater London Authority and the Old Oak and Park Royal Development Corporation. Suppliers register free on the SAP Business Network, where TfL's contract opportunities are published. Higher-value contracts appear on Find a Tender, with Contracts Finder used for smaller opportunities. A dedicated opportunities page lists larger upcoming work on a periodic basis. Rail-related work can be sourced through RISQS, the rail industry supplier qualification scheme, without a published tender notice.

UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).

Over the past 5 years, most of Transport for London's contract awards have been in transport services, business services and repair and maintenance.

Relevant CPV codes

  • 79413000 · Marketing management consultancy services

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