Expired contract

W195712 Meta Advertising - NHS Healthy Start Campaign

Details

Supplier(s)
Meta
Value
£62,500
Duration
8 months
Topic
Marketing services
Published
16 July 2025

Tender description

This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to. ## Contract award Title: W195712 NHS Healthy Start Campaign

Timeline

  1. Completed: Award published16 July 2025
    Current notice
  2. Completed: Award date16 July 2025
  3. Completed: Contract expiry date31 March 2026

About the buyer

NHS Business Services Authority operates as a healthcare buyer, delivering national support services across the NHS in England. Contract opportunities are advertised through the Health Family Single eCommercial System, its dedicated procurement portal. Larger tenders appear on Find a Tender, with smaller notices published on Contracts Finder. Much of this procurement flows through framework agreements and the Crown Commercial Service. Commercial teams grade contracts as Gold, Silver or Bronze according to value and risk. Suppliers register on the Central Digital Platform to complete pre-qualification checks.

UK health spending has nearly quadrupled to £241.8bn in 2024/25, £20bn up on the year before. £140.6bn of that went to procurement, the biggest sector of UK public spending and the fastest-growing.

Over the past 5 years, most of NHS Business Services Authority's contract awards have been in education and training, IT services and business services.

Relevant CPV codes

  • 79342000 · Marketing services

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Decision makers

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