Expired contract

Public Affairs Agency Brief

Details

Value
£96,000
Duration
10 months
Topic
Advertising and marketing services
Published
27 June 2025

Tender description

The West Yorkshire Combined Authority has appointed an agency to develop a public affairs campaign that specifically covers an intense period of activity between March and June 2025 to meet our immediate objectives of attempting to align Government to West Yorkshire's priorities ahead of the Spending Review. This is particularly significant given West Yorkshire Combined Authority is in the second cohort of areas that will receive an Integrated Settlement from March 2026. Immediate objectives to deliver between March and June 2025 will then be supported by an additional nine-month period of campaign activity from June 2025 to March 2026.

Timeline

  1. Completed: Award date19 May 2025
  2. Completed: Award published27 June 2025
    Current notice
  3. Completed: Contract expiry date27 March 2026

About the buyer

The West Yorkshire Combined Authority buys as a local government organisation, with its own Commercial and Procurement team supporting colleagues across the authority. Tenders are published through YORtender, the authority's e-procurement system. Some opportunities also appear on Contracts Finder and the Find a Tender Service. Smaller contracts go out as Requests to Quote, with Invitations to Tender used for larger opportunities. External frameworks including the Crown Commercial Service, YPO and NEPO let the authority procure goods, works and services without running a full tender. The team also builds social value into its procurement processes.

UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).

Over the past 5 years, most of the West Yorkshire Combined Authority's contract awards have been in business services, software and information systems and architectural and engineering services.

Relevant CPV codes

  • 79340000 · Advertising and marketing services
  • 79342000 · Marketing services

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