Awarded contract

Provision of EMail Service Automation and Supporting Services

Details

Topic
Electronic mail services
Published
11 June 2025

Tender description

Tourism Ireland is seeking a suitably qualified agency to provide an automated email solution and supporting services. The appointed partner will facilitate Tourism Ireland's current and future email marketing ambitions. The partner should be able to deliver manual and automated email messaging based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives The Contract Period will be for an initial term of three years, with the option to extend annually, at Tourism Ireland's discretion, for up to two further years, up to a maximum term of five years. Annual renewal will be subject to budget and annual performance review, and other factors. It is anticipated that the Contract will commence in December 2025. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FULL DETAILS OF THE REQUIREMENTS

Timeline

  1. Completed: Award published11 June 2025
    Current notice
  2. Completed: Award date11 June 2025

About the buyer

Tourism Ireland CLG is the cross-border body that markets the island of Ireland overseas as a holiday destination. The 1998 Belfast Agreement created Tourism Ireland as one of six areas of North South cooperation. Many competitions use a two-stage restricted procedure, with a request to participate first. Contract awards can need the approval of the Tourism Ireland Board. Its sponsors include the North South Ministerial Council.

Some contracts are let through a dynamic purchasing system, with mini-competitions among qualified suppliers.

Over the past 5 years, most of Tourism Ireland CLG's contract awards have been in business services, IT services and office and computing equipment.

Relevant CPV codes

  • 64216120 · Electronic mail services
  • 72212223 · Electronic mail software development services
  • 72412000 · Electronic mail service provider

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Decision makers

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