Closed tender

MMP078F Framework Agreement for Media Buying Services (Public Information Notices) for the Public Sector

Details

Value
€35,000,000
Topic
Advertising and marketing services
Published
8 May 2025
Submission
17 June 2025

Tender description

In summary, the Services comprise: * Managing the media planning and buying activities of Framework Client(s) requiring public information notices and/or recruitment advertising; * Planning and buying media across press (national and local), digital (including social media) and audio channels; * Buying media applying the prices tendered (i.e. guaranteed percentage discounts on published rate cards for selected publications/platforms); * Leveraging any market opportunities to exceed these prices, for example by availing of short term special offers, seasonal discounts or other tactical buying strategies; * Negotiating media prices for specialist media titles, digital platforms or other channels, if required (these may include international channels); * Framework Clients will on occasion require full production of press and/or digital advertisements (e.g. templates/layout/typesetting), and may also require recording of content for audio advertisements. * Comply at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021.

Timeline

  1. Completed: Tender published8 May 2025
    Current notice
  2. Completed: Submission date17 June 2025

About the buyer

The Office of Government Procurement is Ireland's central purchasing body, and buys as a central agency of the Irish public sector. The Office sources common goods and services for the wider public service through national frameworks and contracts. Health, Education, Local Government and Defence keep their own sourcing bodies as partners. Many frameworks are open to central government, local government, education and health bodies. Some frameworks are limited to health or education bodies only.

Over the past 5 years, most of The Office of Government Procurement's contract awards have been in education and training, health and social work.

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Decision makers

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