Media Buying Agency
Details
- Supplier(s)
- Hybrid Media
- Value
- £3,314,200
- Topic
- Advertising and marketing services
- Published
- 20 February 2024
Tender description
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities. The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies.
Timeline
- Completed: Award date23 January 2024
- Completed: Award published20 February 2024Current notice
About the buyer
Edinburgh Napier University buys as an education organisation through its own procurement team, led by a Head of Procurement. Purchases below a set value need competitive quotes rather than a public advert. The university takes up consortia contracts mainly through APUC. APUC is the centre for collaborative contracting for Scottish universities and colleges. Government Procurement Service contracts and frameworks are also used where they offer value for money.
Over the past 5 years, most of Edinburgh Napier University's contract awards have been in waste, cleaning and environmental services, software and information systems, and business services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@edinburgh-napier-university.gov |
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