Closed tender

The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + and Human Capital Initiative Pillar 1 Programmes in 2024

Details

Value
€150,000
Topic
Advertising and marketing services
Published
16 February 2024
Submission
8 March 2024

Tender description

The types of services for this contract includes a comprehensive range of activities to effectively market the Springboard + and HCI Pillar 1 programmes. This encompasses in depth analysis of target demographics, development of distinct marketing strategies for various audience segments including a specific focus on recent graduates for the HCI Pillar 1 initiative. The approach integrates digital marketing, social media engagement, and traditional advertising supported by market research.

Timeline

  1. Completed: Tender published16 February 2024
    Current notice
  2. Completed: Submission date8 March 2024

About the buyer

The Higher Education Authority is Ireland's statutory body for higher education, funding and regulating universities and technological universities. Most competitions run through Office of Government Procurement frameworks for common goods and services. Sector frameworks such as HEAnet, HESS and Education Procurement Services cover IT and shared services. Fellow public bodies can join its tenders too.

Over the past 5 years, most of the Higher Education Authority's contract awards have been in business services.

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Decision makers

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