Closed tender

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Details

Buyer: Royal Botanic Gardens Kew
Value: £426,600
Topic: Market research services
Published: 27 November 2024
Submission: 8 January 2025
Source: uk:contracts_finder

Tender description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Timeline

Completed: Tender published27 November 2024
Current notice
Completed: Submission date8 January 2025

About the buyer

Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Tender opportunities appear on Find a Tender alongside Defra procurement channels. Procurement documents for live opportunities are issued through Defra's Bravo Solution portal. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.

Relevant CPV codes

79310000 · Market research services

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Commercial Director	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Procurement Manager	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Category Lead	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Senior Buyer	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Contracts Manager	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov