Expired contract

PH Live Longer Better physical activity inactives DAX marketing campaign

Details

Value
£4,000
Duration
3 months
Topic
Advertising and marketing services
Published
16 August 2024

Tender description

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 186,112 impressions. All production costs and required licences included.

Timeline

  1. Completed: Award published16 August 2024
    Current notice
  2. Completed: Award date16 August 2024
  3. Completed: Contract expiry date3 November 2024

About the buyer

Hampshire County Council buys as a local authority through its own Strategic Procurement Team. The same team also procures for district, borough and parish councils and national park authorities across Hampshire. A separate Strategic Frameworks Team runs works and professional services framework agreements for public authorities across the South.

Over the past 5 years, most of Hampshire County Council's contract awards have been in construction work, education and training and health and social work.

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Decision makers

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