RBGKEW1333 - Brand Extension project
Details
- Value
- £120,000
- Topic
- Marketing management consultancy services
- Published
- 25 July 2024
- Submission
- 4 September 2024
- Source
- uk:find_a_tender
Tender description
Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy. Lot 1: Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
Timeline
- Completed: Tender published25 July 2024Current notice
- Completed: Submission date4 September 2024
About the buyer
Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Tender opportunities appear on Find a Tender alongside Defra procurement channels. Procurement documents for live opportunities are issued through Defra's Bravo Solution portal. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.
Relevant CPV codes
- 79413000 · Marketing management consultancy services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov |
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