Expired contract

Prominence of video streaming apps on a connected TV's UI

Details

Supplier(s)
Looper Insights
Value
£35,000
Duration
2 months
Topic
Market research services
Published
11 April 2024

Tender description

The two central questions Ofcom wishes to explore through this bespoke research (and the accompanying report) are: - What effects (if any) do different kinds of prominence of video streaming apps on a connected TV's UI have on views and access to such services? - How can such effects be measured and assessed?

Timeline

  1. Completed: Award date1 December 2023
  2. Completed: Contract expiry date9 February 2024
  3. Completed: Award published11 April 2024
    Current notice

About the buyer

The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies.

Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.

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