Awarded contract

Digital Media Buying Services

Details

Supplier(s)
Havas People Ltd
Value
£500,000
Topic
Advertising and marketing services
Published
14 March 2024

Tender description

University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics. Lot 1: Digital Media Buying Lot 1 Paid Media Lot 2: Digital Media Buying Traditional Media Digital Media buying Services

Timeline

  1. Completed: Award published14 March 2024
    Current notice
  2. Completed: Award date14 March 2024

About the buyer

University of Cumbria is a higher education institution, and buys as an education organisation with its own Procurement Policy and Financial Regulations. Large-value contracts below the formal public procurement thresholds still go to competitive tender under that policy. The University works with the North Western Universities Purchasing Consortium and regional higher education purchasing consortia. Approved suppliers are those that have won a University or consortium tender exercise.

Over the past 5 years, most of University of Cumbria's contract awards have been in IT services, construction work and software and information systems.

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Decision makers

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