English Heritage - brand research community

Tender description

The project requires the design and delivery of a qualitative research community of participants representing our target audiences, which can be used to inform development of our brand and marketing communications. These audiences range from engaged Members, through visitors and potential visitors, to members of the public who have not previously heard of us. The community will be the basis for researching and testing of marketing and brand concepts, assets and materials as they are developed. Insight generated by the community will inform development of creative by English Heritage internal and external teams.