Awarded contract

Advertising Services

Details

Value
£8,400,000
Duration
7 years
Topic
Advertising services
Published
28 June 2023

Tender description

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

Timeline

  1. Completed: Award published28 June 2023
    Current notice
  2. Completed: Award date1 August 2023
  3. Next: Contract expiry date1 August 2030in 4 years

About the buyer

University of Southampton is a higher education institution whose procurement team runs tenders and quotations under its own financial regulations. Tenders are advertised through In-Tend, the university's e-tendering system. Many contracts are awarded through framework agreements managed by the Southern Universities Procurement Consortium. Larger opportunities may also appear on Contracts Finder and Find a Tender. Purchasing teams raise orders and requisitions for faculties and professional service groups. Procurement thresholds set the route to market, ranging from a single quotation to a formal tender. Contractors must hold appropriate insurance before work begins.

Education procurement reached £47.4bn in 2024/25, the fourth-largest public sector budget.

Over the past 5 years, most of University of Southampton's contract awards have been in software and information systems, office and computing equipment and architectural and engineering services.

Relevant CPV codes

  • 79341000 · Advertising services

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Decision makers

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