Internal Audience Segmentation Data
Details
- Buyer
- Ministry of Defence
- Supplier(s)
- British Forces Broadcasting Service
- Value
- £93,500
- Duration
- 1 year
- Topic
- Other community, social and personal services
- Published
- 14 April 2023
- Source
- uk:contracts_finder
Tender description
The customer had a need to create a clear audience segmentation report that can be used for all campaigns and communications created. The services provided will help the customer understand their Audiences and identify how serving personnel receive their communications. This has a wider purpose as internal communications is to inform and engage employees in a way that motivates staff to maximise their performance and deliver the business strategy most effectively.
Timeline
- Completed: Award published14 April 2023Current notice
- Completed: Award date14 April 2023
- Completed: Contract expiry date13 April 2024
About the buyer
The Ministry of Defence is a ministerial department that runs its acquisition and procurement activity through a dedicated commercial function, led by the Director Commercial. Defence Equipment & Support buys, supports and supplies equipment such as jets, warships and armoured vehicles for the armed forces. Many purchasing agreements sit on the MOD Framework Library, its central list of framework routes to market.
Over the past 5 years, most of the Ministry of Defence's contract awards have been in IT services, architectural and engineering services and repair and maintenance.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@ministry-of-defence.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@ministry-of-defence.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@ministry-of-defence.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@ministry-of-defence.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@ministry-of-defence.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@ministry-of-defence.gov |
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