Expired contract

Internal Audience Segmentation Data

Details

Supplier(s)
British Forces Broadcasting Service
Value
£93,500
Duration
1 year
Topic
Other community, social and personal services
Published
14 April 2023

Tender description

The customer had a need to create a clear audience segmentation report that can be used for all campaigns and communications created. The services provided will help the customer understand their Audiences and identify how serving personnel receive their communications. This has a wider purpose as internal communications is to inform and engage employees in a way that motivates staff to maximise their performance and deliver the business strategy most effectively.

Timeline

  1. Completed: Award published14 April 2023
    Current notice
  2. Completed: Award date14 April 2023
  3. Completed: Contract expiry date13 April 2024

About the buyer

The Ministry of Defence is a ministerial department that runs its acquisition and procurement activity through a dedicated commercial function, led by the Director Commercial. Defence Equipment & Support buys, supports and supplies equipment such as jets, warships and armoured vehicles for the armed forces. Many purchasing agreements sit on the MOD Framework Library, its central list of framework routes to market.

Over the past 5 years, most of the Ministry of Defence's contract awards have been in IT services, architectural and engineering services and repair and maintenance.

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Decision makers

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