Research consultancy services

Tender description

Fáilte Ireland is seeking to establish three framework agreements for the provision of research services. The successful tenderer will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality. Please note that this qualification questionnaire is for all 3 lots. The tender is being issued for a framework for the Consumer Planning and Insights (CP&I) department in Fáilte Ireland. The three lots that will operate under this framework are: • Lot 1: Primary Strategic Insights and Supplier — one supplier who will be appointed to Fáilte Ireland to partner on research and insight development and on strategically significant projects. • Lot 2: Consumer and Business Insights and Research Suppliers — suppliers who will be appointed for fixed term/once off research projects. • Lot 3: Specialist Consumer Insights and Research Suppliers Lot 1: Primary Strategic Insights and Research Supplier The type of projects that a supplier in Lot 1 will could be asked to work on include, but are not limited to, the following: • market segmentation • white space and commercial opportunity quantification • advertising testing and diagnostics with a comprehensive global norms database • innovation research from Stage 0 (ideation) through to Stage 5 (commercialisation); this will include research on any one stage at a time or multiple stages • new market understanding and potential • brand and Behaviour Tracking • advertising tracking • other tracking as required • partner on innovative research tools • development of bespoke Failte Ireland methodologies • a variety of ad hoc projects. The supplier is expected to have: • a full suite of both qualitative and quantitative tools and skills • an expertise in cognitive psychology and neuro systems research which is applied to their research • bespoke research tools that are globally recognised as best practice • expertise in AI • ongoing innovation in research methodologies and core tools • a strong track record of research in Tourism and Hospitality in not just the island of Ireland but also in global markets with a specific focus on GB, the USA, and Europe. Experience in working in China is also desirable • access to a global online panel which has the ability to deliver on Failte Ireland’s sample requirements, from 16 years+ and across key demographics • a field work team capable of working in situ doing f2f interviews when necessary. Lot 2: Consumer and Business Insights and Research Suppliers The type of projects that suppliers in Lot 2 will be working on include, but are not limited to, the following: • qualitative and quantitative research on various projects such as concept testing, advertising assessment, profiling and other developmental and assessment needs; • stand alone research projects including consumer needs, festival evaluation and tracking, new attraction development and attraction evaluations; • new market understanding and potential. The supplier is expected to have: • a comprehensive set of both qualitative and quantitative tools and skills; • access to global online panels which have the ability to deliver on Fáilte Ireland’s sample requirements, from 16 years+ and across key demographics; • a field work team capable of working in situ doing f2f interviews when necessary. The tender is being issued for a Framework for the Consumer Planning and Insights (CP&I) department in Fáilte Ireland. The three lots that will operate under this Framework are: • Lot 1: Primary Strategic Insights and Supplier — one supplier who will be appointed to Fáilte Ireland to partner on research and insight development and on strategically significant projects. • Lot 2: Consumer and Business Insights and Research Suppliers — suppliers who will be appointed for fixed term / once off research projects. • Lot 3: Specialist Consumer Insights and Research Suppliers — Suppliers who have specialised in a particular area or tool of consumer insights and research. Specialist consumer insights and research suppliers. Suppliers who specialise in a particular area or tool of consumer insights and research.