How Me Learning won 2.5x more public sector contracts a year with Stotles' market data

Summary

Since joining Stotles in July 2021, Me Learning has won 2.5x more public sector contracts a year and seen 108% average yearly growth in contract awards. The team has broadened its reach across its public sector verticals, and Stotles has brought its business development, marketing and bidding teams together to win more contracts.

The company

Me Learning creates and delivers digital learning products for public sector organisations such as local government, the Ministry of Defence and the NHS. It offers ready-made and bespoke training courses, software systems training and digital transformation support, all designed to be accessible, flexible and cost-effective.

The challenge: growing beyond local government

Me Learning was already well established with local authorities. The team wanted to build on that success by strengthening its presence and reaching further across the public sector, particularly in blue light services and the NHS.

To get there, Me Learning needed to improve its bidding function and build a stronger track record of winning these types of bids. Three things made that hard:

• Opportunities were spread out: With so many public sector verticals to cover, finding and managing the right opportunities took a lot of time and was complex.
• Decision-makers were hard to reach: Finding the right people and building relationships with them took significant effort and resources.
• Competitors were hard to track: The team found it difficult to follow what competitors were doing and which contracts they held.

“We were searching for a way to see the whole picture when it came to finding opportunities, tracking our competitors and customers, identifying decision-makers, and watching how the market changes across the year. Stotles is the platform which has allowed us to do this.”
‍- Anne Egede, Head of Marketing at Me Learning

The solution: a complete picture of the market for every team

Me Learning started using Stotles in July 2021 to grow its public sector business and hit ambitious growth targets. The team now uses Stotles to:

• Track competitors and expiring contracts: The team monitors competitor activity and spots contracts coming up for renewal, so it can plan which opportunities to go after.
• Understand buyers and suppliers: Our buyer and supplier profiles show how organisations behave, so Me Learning is well placed when contracts come up for renewal.
• Reach decision-makers: Contact data for key decision-makers helps the sales team build strong relationships and write stronger bids.