DigiGov25, or Digital Government Expo, brings together a full spectrum of technology buyers across the government. Hosted by GovNet, the UK’s leading provider of public sector conferences and partners of Stotles, DigiGov25 brings together over 3000 public sector tech experts and promises suppliers the opportunity to create new public sector deals for their business.

Companies selling to public sector can expect to access senior decision-makers (think CTOs, Commercial Directors and Transformation Leads) at DigiGov:

•  50% of buyers will be from Central Government departments like DWP, HMRC and the Home Office
• 30% from Local Authorities like West Yorkshire Combined Authority, City of London Corporation and Newcastle City Council
• 20% from healthcare and other departments

And, with £80bn in public sector pipeline across government technology contracts slated for spend in the next 12 months, the opportunity to increase your public sector revenue at DigiGov has never been bigger.

However, despite the huge opportunity the government technology procurement offers suppliers, we hear one thing from suppliers attending conferences over and over.

“We struggle to get ROI from conferences?”

From “we don’t generate deals from events” to “we book meetings, but they don’t turn into winnable pipeline”, suppliers want to make the most of conferences but are faced with challenges when it comes to converting their leads.

That’s why we created this DigiGov25 Handbook. It’s designed to give you the strategy and data to turn your DigiGov attendance into revenue for your business.

With this report you’ll be able to:

• Create a conference strategy before DigiGov: Identify what you need to do before DigiGov to map the accounts you should be targeting to bring the greatest returns on investment from your event, routes to market
• Build deal pipeline at DigiGov: Pinpoint the government organisations attending that signal real early buying signals, and come to DigiGov prepared to discuss their real challenges. Understand priorities, upcoming contract expiries, and historic procurement trends to spark more meaningful conversations with prospects.
• Win more bids after DigiGov: Never miss tenders when they come to market after DigiGov and learn how procurement data is the secret ingredient missing from your bidding strategy.

Why do I need to create an ROI strategy for DigiGov?

Implementing a proactive approach for your go-to-market, particularly across events, drives 11x the pipeline outcomes compared to waiting for tenders to appear.

The suppliers who see the most ROI from conferences are the suppliers who are using data to guide who they target at conferences (and disqualifying accounts who don’t align to their offering), identify early buying signals and use them to build pipeline, and pre-engage buyers in attendance before opportunities come to market. This means, when a tender lands, they’re already in a meaningful conversation with the buyer compared to the suppliers they bid against.

This guide brings together buyer funding flows, procurement pipeline data, and supplier buying signals together with proven and actionable insights to turn your DigiGov conversations into revenue for your business.

So, you’re going to DigiGov. You know there’s going to be buyers in attendance, but do you know how many of them hold real, qualified opportunity for your business?

Before attending a conference, it’s important to know your true total addressable market (TAM) at the event itself so your short time at DigiGov is spent as effectively as possible.

Events are a crucial route to market when working with the public sector, but ROI and TAM are not always considered in the same way they would be when compared with direct prospecting day-to-day.

Of the buyers attending DigiGov, do you know:

• Which buyers at DigiGov are investing in your technology?
• Which supplier partners are attending that you could work with to access your target buyers?
• Which buyers at DigiGov align, and favour, your framework listings?

Without knowing the answer to these questions, you have no clear idea how big the DigiGov opportunity is for your business and it’s possible that you could waste time at the conference trying to interact with buyers who do not fit into your TAM.

When preparing for DigiGov, turn to procurement data to guide your strategy at the conference and prevent a “spray and pray” approach across the two days of the event.

Here’s our approach to finding your conference TAM:

1. Identify who is spending:  Which buyers at DigiGov have spent in your area of the market in the last 12 months? This signals readiness to adopt and strategic alignment - these are the buyers you should pursue.
2. Find supplier partners: Are there suppliers attending DigiGov with a strong foothold in your target account? Approach this supplier for a meeting to see if you can work with them on an opportunity to access you target account.
3. Consider who fits: Conversations at DigiGov will be a lot more streamlined if you use your target buyers’ routes to market. List the frameworks you’re on, and see which of these routes-to-market is favoured by your target accounts and pursue them as a priority. With an astounding 42% of digital government procurement taking place through frameworks, this route-to-market should not be underestimated in starting sales conversations at DigiGov.

To help you do this, we’ve analysed a selection of the most influential Central Government departments and Local Authorities attending DigiGov this year and compiled these data points into a single, easy-to-digest table.

Each row provides a quick, actionable snapshot of their 2024-25 procurement activity broken down into core technology streams.

Target account missing? To dive into other Central Government buyers in your target buyer list click through to the Stotles platform, sign up for a free account and explore on your own.

Target account missing? To dive into other Local Authority buyers in your target buyer list click through to the Stotles platform, sign up for a free account and explore on your own.