Research and Strategic Consultancy Services Framework Agreements

Description

Tourism Ireland undertook a competitive procurement process to establish two [2] Framework Agreements for the provision of Research and Strategic Consultancy Services. The successful tenderer(s) will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality. The Lots procured are: - Lot 1 - Advertising Effectiveness Services [Single-party Framework Agreement] - Lot 2 - Ad hoc Research (both Qualitative and Quantitative) [Multi-party Framework Agreement] Lot 1: Lot 1 - Single-Party Framework for Advertising Effectiveness It is our intention to appoint one [1] supplier to a Single-party Framework Agreement who will partner Tourism Ireland on research and insight into Advertising Effectiveness. Research may differ throughout the life of the project but we may undertake for example: • Consumer evaluation of video content, benchmarked against global norms • Qualitative assessment of potential advertising • Advertising awareness in key markets Lot 2: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative) It is our intention to appoint a minimum of five [5] agencies [subject to the quality of tender proposals received] to a Multi-party Framework Agreement to service Tourism Ireland’s requirements on an ad-hoc basis in respect of both qualitative and quantitative research projects. Services will be drawn down, as required, via Mini-tender competitions on a project by project basis. The drawdown mechanism will be advised to shortlisted candidates in the RFT documentation . The successful bidder(s) will be expected to have: • A full suite of both qualitative and quantitative tools and skills • Access to a global online panel which has the ability to deliver on Tourism Ireland’s sample requirements • Ability to run multi-country quantitative and qualitative projects