Research Services for Segmentation Refresh

Description

Tourism Ireland procured a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh. This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland. Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed. COMPETITION CLOSED Lot 1: Tourism Ireland procured a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh. This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland. Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed. COMPETITION CLOSED