GLOBAL TRAVEL INSIGHTS

Description

This project will engage a provider of research services to work with Tourism Ireland in conducting sentiment tracking amongst Tourism Ireland’s primary targets in its main markets in the next 3 years (2024-2026). This will involve updating and measuring the success of the island of Ireland’s impressions and reviewing the cut through of the advertising in the international marketplace. It may also include advertising research as required and relevant to the needs of the organisation. The Contract term will be for three [3] years subject to annual performance review, budget and other factors, with the option to extend annually, at Tourism Ireland's discretion, for up to a further two years should needs dictate. PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER INFORMATION ON THE SERVICE REQUIREMENTS This project will engage a provider of research services to work with Tourism Ireland in conducting sentiment tracking amongst Tourism Ireland’s primary targets in its main markets in the next 3 years (2024-2026). This will involve updating and measuring the success of the island of Ireland’s impressions and reviewing the cut through of the advertising in the international marketplace. It may also include advertising research as required and relevant to the needs of the organisation. The Contract term will be for three [3] years subject to annual performance review, budget and other factors, with the option to extend annually, at Tourism Ireland's discretion, for up to a further two years should needs dictate. PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER INFORMATION ON THE SERVICE REQUIREMENTS