Bletchley and Fenny Stratford Marketing Narrative - AWARD

Description

In September 2019, the government invited 100 places to develop proposals for a Town Deal, as part of the £3.6 billion Towns Fund. The Towns Fund is part of the government's plan for levelling up the UK economy and its overarching aims are to drive the sustainable economic regeneration of towns and to deliver long term economic and productivity growth. Through the Towns Deal process, Bletchley and Fenny Stratford were awarded £22.7 million across nine projects that have been selected to drive transformational and sustainable growth in the area. These interventions individually and collectively seek to deliver the vision for Bletchley and Fenny Stratford, as identified in the Town Investment Plan (TIP). One of these projects is the Active Marketing of Vacant Sites (AMOVS) project. The AMOVS project focusses on both improving the marketing of Bletchley and Fenny Stratford as an investment location and improving the reputation of the area as a place to do business. To support in meeting these project aspirations, consultants have produced a Databook identifying the strengths, challenges, opportunities, and potential to unlock prosperity and growth in Bletchley and Fenny Stratford. This Bletchley specific information can now be used to create a successful marketing campaign. There is now a requirement to develop and create a narrative for Bletchley and Fenny Stratford as well as a Place marketing strategy, identifying how best to share, promote and implement the narrative. This brief is to deliver the narrative part of this project which will provide a strong and compelling story about why Bletchley and Fenny Stratford is an attractive area to locate and invest in.