ESC22207 - Marcomms Framework

Description

The purpose of this event is to set out a strategic framework for Energy Systems Catapult (ESC), aligned to deliver the key objectives of the Marketing and Communications (Marcomms) business plan. To fulfil these objectives, we are looking to build strong working relationships with specialist organisations who can offer the following expertise and skills: • PR and content creation, to include copywriting and proofreading • Digital marketing and social media specialists • Digital and traditional design services • Visual production and content creation to include photography, video and digital production Lot 1: PR (public relations) specialists, copywriting, content creation and proofreading Agencies on this lot are capable of translating communications strategy into marcomms deliverables, and producing, actionable, effective, cost efficient and measurable content across all relevant channels. This may include, but is not limited to: • Offering a traditional public relations service using a wide variety of channels • Providing detailed media and channel recommendations • Offering recommendations for brand awareness and media management • Using data and analytics to justify investment decisions • Design and develop content in line with ESC’s services and offerings • Design and develop high-quality methods of dissemination for content • Research, write and develop case-studies • Develop positioning and messaging • Development of creative propositions, inclusive of relevant research including the delivery of brand and values workshops • Training, including media training, crisis handling etc. • Public affairs strategy service Lot 2: Digital marketing and social media specialists Agencies can provide digital marketing services and products both as sole services/products and to integrate with wider campaigns, with a particular focus on digital lead generation campaigns using all mediums and channels available to them. In addition, we are looking for agencies who are experts on social media and how to develop this channel for use and integration with marketing campaigns. This may include, but is not limited to: • Digital campaign development and management • Expertise and knowledge in the use of paid media, SEO, optimisation and analytics and reporting • Content creation and management • Social media execution/implementation and strategy • Interactive tools including apps • Digital collateral Lot 3: Design, Digital and Traditional Agencies can provide a full design service across all types of project. This may include, but is not limited to: • Creative direction and management • Developing design concepts suitable across all media channels, including online and offline. • Designing/developing brand collateral to include, but not limited to: o Brochures o Infographics and icons o Magazines, booklets and programmes o Stationery and marketing products o Large scale graphics including hoardings o Events stands, boards, banners, displays, vinyls o Bespoke collateral o Posters o Reports, guides, manuals and workbooks o Imagery / illustrations /animations o HTML emails o Digital brochures o Interactive tools and presentations • Designing brand identity including: o Logo o Core messages o Intellectual Property Rights o Trademarking • Developing/producing multi-channel brand guidelines • Typesetting, proofing and pagination • Liaison with printers/print managers and event or digital production teams Lot 4: Visual Content, including photography, video and digital production Agencies are capable of producing one or more of the following: • Production and editing of moving picture and video (TV, web, social etc) – including: o Promotional films, online, content, interviews o Videoing of events/workshops o External or internal interview videos o Editing of in-house produced content • Animation and motion graphics including fly-throughs • Drone footage • Augmented reality and bespoke VR/AR technology (visual projection, goggles etc). • Still photography • Headshots • External filming of case studies with partners/customers • Sourcing of B roll and/or stock imagery to complement video production