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Awarded

IT services: consulting, software development, Internet and support

Published

Supplier(s)

Revenue Analytics Inc

Value

4,962,863 GBP

Description

LNER relies on a Revenue Management System (RMS) to enable the Revenue Growth team to make decisions on what products are to be available for sale at any given time. The principle of this is to sell the right product to the right customer at the right time at the right price. LNER currently use a price sensitive forecasting and optimisation solution with fully integrated competitor fares. The current contract expires on 1.2.2020 and in order to meet our highly ambitious targets, we are looking to the market to see which system/solution is suitable to ensure we are in the best position to deliver incremental revenue beyond the current Revenue Management (RM) benefit. Now more than ever as we take our first step towards the East Coast Partnership, bringing track and train closer together, it is important that any investment made offers real value to the taxpayer. We would essentially be looking at pay back over a 5-year period. Here at LNER we want to deliver a real step change in revenue growth through transforming our revenue management capability by introducing a state of the art revenue management system, totally integrated to other systems, supporting optimal decision making in a highly competitive marketplace. The Company is looking for a supplier that will make a difference; one that has a proactive approach to the provision of services and will provoke fresh ideas. This supplier will want to work with LNER to support the Company vision “together, through our people, brilliant basics and pioneering spirit, we’ll deliver great experiences for our colleagues, customers and communities”. We are looking for a supplier to provide a superior innovative solution with the potential to evolve over the life of the contract and beyond. The new Revenue Management System should enable us to make a significant step change in revenue growth by introducing leading-edge RM capabilities built into a robust, intuitive platform from which our Revenue Managers can make the most informed decisions. We are seeking to benchmark the industry to not only get the best out there but a system that will give LNER a leading edge. We are looking for a solution that’s scalable, can cope with changes in user requirements and also with growing passenger demand. Ensuring that we have the latest and most innovative RMS will enable us to make the best decisions to maximise revenue and benefit customers. With the RMS linked directly to the new CEM system, we will be able to offer individualised customer offers, which will WOW our customers

Timeline

Award date

5 years ago

Publish date

5 years ago

Buyer information

London North Eastern Railway Limited

Contact:
Dave Edwards
Email:
Tenders@LNER.co.uk

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