Awarded contract
Published
CTQ2023-03 Thought Leadership
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Buyer
Current supplier
Millrace Marketing
Description
Scope of requirements – Brief 1. Develop 10 Thought Leadership pieces using experts within the Equality, Diversity and Inclusion sector in Wales. These thought leadership pieces will be in the form of interviews, articles and videos clips. They need to be ED&I predictions, talks about current trends and the impact that Chwarae Teg has had on driving equality. 2. Run a series of interviews x5 with expert business leaders within key sectors within Wales to establish their successful journey with ED&I, the business outcome and the key impact is has had on their business. These should be interviews and video snippets. Key Deliverables: 1. Create 10 engaging articles from 10 different experts that Chwarae Teg can use across their website, social media and marketing collateral. 2. Source key ED&I contacts within Wales that have high profiles and are respected within the sector. 3. Ensure the 10 thought leadership experts and the 5 x business leaders are ethically diverse, gender diverse and are of high calibre in their sector. 4. Must develop engaging thought leadership content (e.g., Opinion, stats, trends, examples, Quotes, Video/Interactive Content from Respondents) 5. Must develop business leader expert opinion from own experience working within an organisation that has embraced the ED&I journey and is willing to be interviewed and give business information about their progress, outcomes and ROI.
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