GB-London: Qualitative Research at Churchill War Rooms

Description

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language. We may also cover other aspects of product, price, place, and promotion. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.