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Awarded

Qualitative Research Services

Published

Supplier(s)

Discovery Research Ltd

Value

300,000 GBP

Description

Contract awarded via the Crown Commercial Services RM6018 Research Marketplace framework agreement. Each year NS&I carry out a number of ad-hoc qualitative research projects. These projects can cover a range of topics so qualitative research may be needed to support: - blue sky thinking and strategy development - product development - both in terms of new product development and product enhancement - understanding of customer service expectations - communications testing - the exploration of consumer segment attitudes, needs and behaviours - advertising development - branding and image development. As well as bespoke ad-hoc projects we may require support with the facilitation of workshops and input into meetings with other agencies that we work with such as our marketing and brand agencies.

Timeline

Award date

5 years ago

Publish date

5 years ago

Buyer information

National Savings and Investments

Email:
malcolm.edwards@nsandi.com

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