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Open Competition for the Provision of Creative Campaign Services 496

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Buyer

Maynooth University

Description

Operating within an increasingly competitive higher education landscape, the University aims to strengthen its recognition, relevance, and distinctiveness among domestic and international audiences. The last significant market research carried out across the institution was more than 10 years ago. Maynooth University seeks: • Evidence-based insights on perceptions, competitive positioning, and market dynamics. • A compelling brand strategy grounded in research. • A creative campaign that communicates a clear, differentiating narrative

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CPV Codes

79340000 - Advertising and marketing services
79310000 - Market research services
79413000 - Marketing management consultancy services
79342000 - Marketing services
79410000 - Business and management consultancy services
79342400 - Auction services
79342300 - Customer services
79342200 - Promotional services
79342100 - Direct marketing services

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