Awarded contract
Published
Business services: law, marketing, consulting, recruitment, printing and security
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Description
Aarhus University puts out to tender the purchase of marketing communications services to the Department of Management, Aarhus University. Aarhus University puts out to tender the purchase of marketing communications services to the Department of Management, Aarhus University. The main objective of the project is to ascertain how the Covid-19 pandemic and especially the lockdown measures that resulted from it have affected food-related behaviours, such as consumer demand for food products and services. Outcome will be scenarios for food-related consumer behaviour and demand in the post-corona period, with implications for the actors in the food sector. The results are of interest both for the food industry and for public policy aiming at promoting healthier and sustainable food consumption. Responsible partners are AU and EIT Food Public Engagement Functional Area (advice, support and coordination with EIT Food channels). The main part of the project is a consumer survey conducted in 10 countries, where the results will be available in September. Based on the results from the survey, workshops with industry will be conducted to develop scenarios for the future. The task includes: • press coverage: 10 mentions in print; • online media audience: 500 (across website and social media measured by visitors/fans/followers/ subscribers); • event: e.g. program, lecture, presentation or have a presence (e.g. booth); kick-off meeting, visiting events or project workshops cannot be considered as events. Communication and outreach of results to 1) food industry; 2) public authorities; 3) the general public within 10 European countries (Spain, Sweden, Germany, UK, Poland, Italy, France, Greece, Finland, Romania).
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