Confidential Line Communications Campaign

Description

In summary, the Services comprise: a targeted communications campaign to promote and encourage the use of the SFPA’s Confidential Line – currently a telephone number - that people can use to report confidentially and, if they prefer, anonymously, information in relation to suspected non-compliance with sea-fisheries regulations The core campaign objectives are to: • Encourage members of fishing industry and the public to report suspected non-compliance with sea-fisheries regulations. • Create awareness of the SFPA Confidential Line as a means of doing so • Create one cohesive concept, look and feel for the national campaign roll out