Implementation of an evaluation survey of an Information and Advertising Programme to Promote European Cheese in Australia 2022-2024

Description

Design and Implementation of an evaluation survey of an ‘Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. This programme will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous.triennials. It will have 2 Objectives : 1°: Inform about the essentiality and accessibility of European cheeses 2° Support the export of European cheeses in France and increase market share in the target country. Lot 1: The purpose of the contract is the design and implementation of an Information and Advertising Programme to Promote European Cheese in Australia 2022-2024’. The programme will deliver a follow-up to previous cheese programmes in Australia. In addition, it will deliver new promotions and tracks based on the results of previous triennials.It will have 2 objectives : Objective 1: Inform about the essentiality and accessibility of European cheeses and in particular aim to increase the level of knowledge, improve the image and reputation of European cheese and its qualities among the targets of the action. Objective 2: Support the export of European cheeses in France and increase market share in the target country. And in particular: support the competitiveness of the European agricultural sector in Australia and reposition European cheese in front of local cheeses and other imported cheeses.