Camden Eco-Points Incentives Scheme market engagement

Description

The London Borough of Camden will be seeking to award a contract for the provision of a behaviour change platform that incentivises residents to adopt sustainable behaviours relating to waste minimisation, recycling and re-use as well as sustainable and active travel. The tender process will be subject to completion of the Council’s governance processes to agree the strategy. The incentives scheme meets two very important aims; to incentivise recycling and sustainable travel and to communicate service messages, shown to be a clear barrier to behaviour change. It does this through engaging with residents, encouraging actions that they can accrue ‘points’ for and publicising resident action to motivate and engage others. Top 10 scoring residents each month win a voucher as well as 10 raffled for those who have been active that month and several local charities by nomination from residents win a charity reward. The current scheme has over 100 businesses signed up who offer discounts to members of the scheme and this along with the other incentives drive a local benefit from the recycling actions of residents. It is a key tool for both Environment Services and Transport to connect with residents, to reward sustainable behaviours, to communicate projects and service messages as well as monitoring the activity and success of projects being delivered. The Council may wish to expand the scheme to include wider Council service areas. It is anticipated that the contract will commence on 1st August 2024. The Council are therefore seeking responses from interested organisations to the questions below. Please note that this is not an invitation to tender or Contract Notice. Suppliers will be required to respond to the Contract Notice separately when advertised to express their interest. An indicative outline timetable that is subject to change is set out below. Keywords: Sustainable travel, Active travel, Waste minimisation, Recycling incentives, Rewards platform application