West Northamptonshire Council - Future advertising estate potential

Description

West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate. WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models. WNC seeks supplier insight regarding: • Digitisation of 6-sheet assets and commercial models for revenue share • Lamppost banner management and procurement approaches • Opportunities for large-format digital sites and identification of viable locations • Website and email advertising integration to support income and communication objectives • EV chargers with integrated advertising as part of a sustainability strategy • Commercial opportunities in bus stations and council-owned totems • Guerrilla and temporary advertising to activate unused public spaces The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.