Creative Campaign Development and Delivery

Description

Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns. To evolve the Authority's strategic approach to all Campaigns. To help set direction and evaluate future creative needs for the Authority's Communications Directorate. It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks. To ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors. DWP would like the market to be aware that this may be an aggregated procurement with DfE.