Competitor Review Research for Marketing Liverpool

Description

The Northern cities of Liverpool, Manchester, Leeds, Hull and Newcastle have been successful in securing £1m over two years from the 'Discover England Fund' to develop two exciting new 'collections' which will go on sale to international audiences in 2018. The £1m project will enable us to develop, create, curate and present new culturally-led internationally-attractive bookable and commissionable products across the 5 cities for pre-defined target audiences in near European markets. The propositions are market driven and respond to 'Opportunities of particular interest to the DEF fund', notably the 'sweetspot' of Millennials/Young Active Explorers immersing in 'urban culture' beyond London & 'Cultural Adventurers' exploring the 'rich culture and heritage of cities outside London'. Currently two product concepts are being developed with the help of qualitative and quantitative research and will be subsequently refined. Research is required to help optimise the proposed propositions by understanding the competitor set across key audiences in the selected key European markets. Marketing Liverpool is therefore seeking an organisation to undertake competitor analysis/research across 3 key European markets to support the development of the propositions and determine which are the most fertile markets for each product/proposition.