PURCH2971 Provision of Integrated Marketing and Communications Support in China

Description

PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. This procurement process is being conducted using the Competitive Procedure with Negotiation (CPN) in accordance with the requirements of Regulation 30 of the PC(S)R 2015. Although this procurement is being conducted under the Competitive Procedure with Negotiation (CPN), it is structured differently from a typical CPN process. This approach has been adopted to enhance the efficiency of evaluating supplier responses across both stages (SPD and ITT). Tender documents available from Public Contracts Scotland. Tender returns should be submitted via Public Contracts Scotland, no paper copies will be accepted. Should paper tenders be submitted, they will be rejected. Further to this any questions or communications regarding individual tender exercises must be sent via the Public Contracts Scotland Portal. Tender queries received through any other channel will not be answered. Should users of Public Contracts Scotland have any problems with the web site they should contact website Support Desk, contact details can be found by following the ‘Contact Us’ option on the left hand menu at http://www.publiccontractsscotland.gov.uk/default.aspx Lot 1: PURCH2971 Provision of Integrated Marketing and Communications Support in China for the Period of 1 Year with the option to extend for a period of up to 12 months. The University of Glasgow is seeking to appoint a partner agent with local China market presence and expertise to support the development and delivery of an integrated, full-funnel marketing, communications, and student recruitment approach within the China market. The successful bidder will help strengthen the University’s reputation, visibility and student recruitment performance in China through a localised, data-led approach spanning brand positioning, media relations, social media amplification, Key Opinion Leader (KOL) engagement, and paid campaign activity. For detailed specification please see PURCH2971 - Schedule 1A - Invitation to Tender Goods or Services