CPH160 - Framework Agreement for the Provision of Public Health Behavioural Change Marketing

Description

The Council seeks to appoint a Single Provider under a Framework Agreement for comprehensive marketing campaign services that achieve measurable, sustained behaviour change supporting the Council’s Public Health priorities. Under this Framework Agreement, the Council shall issue individual Call-Offs (work packages) for specific behaviour-change marketing requirements, the appointed Provider shall be responsible for using business intelligence, customer insight, evidence-based approaches and established behavioural change models to create the right assets that the Council can use through existing channels and networks, tailored to the work packages objectives. The framework agreement will commence on 01 December 2026 for a period of two years to 30 November 2028, with the option to extend for two (2) additional twelve (12) month extension periods (2+1+1). There will be a mobilisation period from 19 October 2026 to 01 December 2026. The total framework term will be a maximum of 4 years. The estimated total contract value of £2,500,000 (excluding VAT) represents the maximum aggregate value across all Call-Off Contracts over the full term (including extensions). Prospective tenderers should note that this contract may be affected by Local Government Reorganisation (LGR). In accordance with Schedule 8 of the Procurement Act 2023, this contract may be novated to a successor council or otherwise modified to reflect the requirements of any new council arrangements arising from LGR. The exact nature of any modification or novation cannot be determined at this time, but such changes will be managed under both the Procurement Act 2023 and the contractual provisions. Keywords: marketing, behavioural change