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Awarded

C0028 - Audience research and segmentation exercise

Published

Supplier(s)

OMD Group Ltd

Value

45,000 GBP

Description

The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.

Timeline

Award date

5 months ago

Publish date

4 months ago

Buyer information

The National Lottery Community Fund

Contact:
Alice Bracegirdle
Email:
procurement@tnlcommunityfund.org.uk

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